All-island lifestyle survey

The Lifestyle Survey was conducted between June 2010 and April 2011 on the island of Ireland. The aim of this survey was to gain an understanding of people’s attitudes and behaviours towards sustainable household consumption and sustainable lifestyles. A total of 1,500 households (750 urban based/750 rural based) were surveyed in 30 Electoral Districts across Galway City and County Council areas, Derry City Council area, Limavady District Council area, Coleraine District Council, Dublin City Council area and Fingal County Council area.

The questionnaire explored respondents’ household behaviours in the areas of mobility, food, water and energy use. It also examined their attitudes towards environmental regulation, environmental responsibility, self-efficacy, as well as issues pertaining to quality of life. This study produced the first extensive baseline data on attitudes and behaviours towards sustainable household consumption and sustainable lifestyles across the island of Ireland.

Some key findings from this research are highlighted in the animation below while, our fact sheets elaborate findings according to topic.

CONSENSUS Phase II: Segmenting for Sustainability

Segmenting for Sustainability comprises one of three complementary work packages for the second stage of the CONSENSUS Project. Based on the CONSENSUS Lifestyle Survey dataset, this follow-on study will employ segmentation techniques to group individuals into relatively homogenous discrete groups (in terms of their attitudes towards pro-environmental behaviours as well as their willingness to act in a pro-environmental manner). The study will draw upon marketing and psychology disciplines. This research develops and implements a practical quantitative tool – in this instance a attitudinal/behaviour typology – to segment respondents into ‘green’ or ‘brown’ consumer groupings. This follow-on project builds capacity to implement behaviour change interventions across the island of Ireland in the areas of transport, food, water and energy consumption. This research aims to broaden our understandings of what motivates various lifestyle groups in order to promote the development and implementation of more successful and effective sustainable consumption policy. An extensive dissemination programme will run throughout the project.

MJ Iamge