CONSENSUS secures EPA funding to further its innovative research on sustainable consumption

CONSENSUS are pleased to announce that we have been awarded funding by the Irish EPA to further our innovative research on sustainable consumption. Our next phase of research involves three key workpackages: 1) HomeLabs: Sustainable Washing & Eating Practices, 2), Mobility Biography Mapping, and 3) Lifestyle Segmentation. These activities build upon insight developed through our research that has engaged over 2,000 Irish citizens and 100 cross-sectoral stakeholders to date.

HomeLabs‘ will involve testing novel solutions for more sustainable eating and personal washing practices within households. The experiment draws on findings from CONSENSUS’s practice-oriented, participatory backcasting research that led to the co-design of social, technological and regulatory innovations for sustainable personal washing and eating practices. Working with public, private and civil society actors, these innovations will be prototyped and implemented within Irish households. Ethnographic research will evaluate their effectiveness, advancing knowledge on practice-oriented approaches to behaviour change, while contributing practical solutions for R&D, policy and educational initiatives. See our Homelabs page for more details.

CONSENSUS will also develop a ‘Lifestyle Segmentation’ model from the results of our all-island survey with 1,500 householders. This will classify population segments according to their household practices, demographic and environmental profiles and will serve as a tool for developing targeted interventions. Lastly, ‘Mobility Biography Mapping’ research will investigate how life events, for example moving home or having a baby, affect mobility practices. Recommendations will be created for effective policies focusing on these life events to encourage more sustainable mobility practices like cycling, walking and public transport use.

We encourage actors interested in our forthcoming research, particularly our food and washing Living Labs to get in touch as there are many exciting opportunities for collaboration. The announcement of our next phase of research also coincides with CONSENSUS research featuring on RTE’s EcoEye TV documentary where our team can be seen discussing the programme’s key question: “What will the world look like in 2050 and what will these changes mean for us in Ireland?” See video post above.

The below picture provides an overview of our project research structure. Check back soon for more updates on our new research!

CONSENSUS phase overview_Trial

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